mardi 14 janvier 2025
Aptar Beauty claims market first with Color Code PCR fragrance pump
Color Code PCR from Aptar Beauty is an all-plastic perfume pump made using post-consumer recycled resin—a first-to-market, according to the beauty packaging supplier. The company also recently unveiled NeoDropper, a dispenser designed for "ever-more demanding" skincare formulas.
Aptar Beauty has introduced a PCR version of its Color Code fragrance pump. Said to be the first of its kind to be made with recycled plastic, Color Code PCR integrates up to 67% mechanical PCR Plus resin. While customization options and aesthetics remain identical to those of a conventional pump–Color Code PCR offers a range of colors in a glossy finish–its CO2 emissions are said to be up to 39% lower than the same pump made with virgin plastic, says Aptar Beauty. This is based on a 100% PCR Plus cap, 95% PCR Plus Collar and 50% PCR Plus actuator and fixture.
"Color Code PCR [...] is our very first plastic fragrance pump integrating PCR. This pump not only adds a touch of color and differentiation to fragrance launches, but can also help brands achieve their sustainability goals by committing to packaging circularity," Giuseppe Barletta, Regional Platform Manager EMEA for Fragrance Lifestyle at Aptar Beauty, said in a statement.
Aptar Beauty targets precision skincare with NeoDropper
Elsewhere on the launches front, Aptar Beauty recently unveiled NeoDropper, a precision skincare dropper developed in response to demand for efficient and precise droppers to cater to premium and prestige skincare players' "ever-more demanding, concentrated formulas".
Said to offer enhanced formula protection and more controlled application, NeoDropper was engineered to address consumer pain points around dropper packs and to enhance the user experience.
Aptar Beauty's NeoDropper ©Aptar Beauty
The dropper does not come into direct contact with the formula, preventing retroactive contamination, while the short applicator guards against overflow of the formula and offers better control.
NeoDropper can be paired with existing bottles; for this launch Aptar Beauty selected Heinz Glas’ Oslo model. Both the bulb and upper and lower collars can be customized, including via double anodization, screenprinting and lacquering for the collars.
Aptar Beauty has also innovated in aerosols, launching Maya at LUXE PACK New York 2024. Formes de Luxe sat down with Aptar Beauty North America President Laura Estebanez at the show to find out more about developments and industry trends in the US market.